With guest articles from Stan Rapp and Scott McNealy.
"It is not the strongest species that survives, nor the most intelligent. It is the one that is most adaptable to change." (Charles Darwin)
Currently, the media business is in a state of flux and has to encounter new challenges - that’s at least its prediction. What those changes mean for advertisers, publishers as well as media and digital agencies is outlined over 28 pages from the perspectives of industry thought leaders. The magazine provides answers to the most pressing questions about the digital transformation of the media business. It also assesses the new approach of SAP XM - to connect the main players transparently in the cloud - leveraging its transformative potential.