Transforming digital media
Simplifying today's complex digital ad buying process with SAP XM by insuring that true connectivity becomes a key part of media businessWatch Video
Advanced settings allow for optimized campaign execution
Optimize running campaigns on the fly
Relevant real-time insights from running campaigns
PLAN AND EXECUTE CAMPAIGNS
Driving digital transformation to the advertising industry
with a fully customer-integrated platform
SAP XM’s end-to-end platform gives back control of an advertiser’s digital media program through a streamlined, transparent process. By redefining a complex and costly value chain, SAP XM enables more efficiency.
Benefits at a glance
- Increased transparency, efficiency, control and advertising relevance
- End-to-end connection
- Easily integrated within IT landscape
Combining marketing and advertising with media buying for real-time insights on all channels and automated campaign optimization
From planning, definition, procurement and execution to reporting and optimization, the customer-connected platform fully integrates with an advertiser´s IT landscape, while interfacing with other SAP systems like now with SAP Hybris and soon to come with SAP Ariba.
Simple, intuitive & beautiful Interface
Simplification and ease of use is our focus
We put emphasis on the fact that everyone – also non-experts – can operate the system in-depth and also enjoy it.
SAP Cloud Platform – the engine of SAP XM
SAP XM allows for a direct connection between advertisers,
agencies and publishers within the cloud; Powered by SAP Cloud Platform
The future of SAP XM
Discover the next generation of the SAP XM online media network and how it will reshape digital advertising
Full access on all devices Lab preview
We keep you in the loop – in whatever way you like
SAP XM wants you to be well-informed and allow you to have the capability of reacting - wherever you are. SAP XM will enable full access to the platform on stationary devices, as well as on tablets and smartphones.
Integration of AI functionalities Lab preview
Artificial intelligence: the future is here
We have already arrived in the future with Artificial Intelligence (AI) – a buzzword, which currently dominates the most diverse industries. Within digital advertising, AI holds extreme potential not only for the optimization and streamlining of media, but also for the utilization of big data.
Join the ecosystem & innovate with us
We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.Contact