SAP XM is dedicated to unlock the full potential of advertisers’ media buy across the digital advertising ecosystem – from advertiser to publisher to consumer.
It is the next generation, end-to-end, online media network – based on SAP HANA in-memory technology, connecting advertisers, publishers and digital agencies directly in the cloud. SAP XM offers a new level of targeting based on consumer´s needs, real-time monitoring and precise reporting capabilities moving beyond the traditional ways of running campaigns.
SAP XM is part of an integrated suite with no media breaks, integrating Marketing Technology with Advertising Technology and connecting available corporate platforms like ERP or CRM systems, allowing for campaign optimization based on real-time data and a paperless real-time procurement process between advertiser and publisher.
SAP XM offers a new dimension of audience targeting centering the needs of customers.
Audience targeted messages are communicated via the right channel and to the appropriate target group
Hyper targeting through the integration of 1st, 2nd and 3rd*-party data
Optimized targeting by analyzing and comparing profiles through 1st, 2nd, and 3rd party data in real-time
Real-time insights, big-data analytics and maximum transparency with SAP HANA
Reach of all digital media channels such as web, mobile web, mobile app and DooH* (Digital out of Home) throughout the customer journey
Act instead of reacting - with SAP XM you have control over all relevant processes and data.
Budget and campaign performance always visible and transparent
Campaign optimization based on real-time and contextual data
Seamless integration of Marketing Technology & Advertising Technology, allowing the planning, buying, reporting, optimizing and accounting of campaigns in real time
Your data in trusted hands with SAP as a trustworthy partner in business software for more than 40 years
SAP XM offers real-time reporting and the leverage of all relevant data.
Full transparency through end-to-end ROI analyzing capabilities
Transparent campaign management in real time throughout the complete customer journey
Ad fraud prevention through direct connection between advertisers and publishers
SAP XM offers a clear view of your budget and campaigns – in real-time.
Campaign optimization and reliable results prediction with SAP HANA
Maximum campaign efficiency through real-time insights and big-data analytics
One stop platform for marketing – with seamless integration of Marketing Technology* & Advertising Technology
Integration of 1st, 2nd and 3rd*-party data for world-class targeting, including geo-targeting
We designed the user interface together with leading experts as easy and intuitive, so that even non-experts can use complex functions and processes.
Direct and easy access to SAP XM
Intuitive and easy-to-use interface
Assistant-like system that simplifies your work
Access via desktop, tablet and mobile* devices
Real-time machine learning: automation, recommendations, and predictions with SAP HANA
Integrated digitized workflow processes
*) By end of 2016