Find the latest news about SAP XM, the next-generation online media network that will transform the digital advertising industry.
WALLDORF, Germany — Dec. 19, 2016 — Wolfgang Faisst and Johann Freilinger, the creators and founders of SAP Exchange Media (XM), share their story about building a new product in a start-up-like manner within SAP.
WALLDORF, Germany — October 26, 2016 — SAP SE (NYSE: SAP) officially announces collaborations with Blackwood Seven.
WALLDORF, Germany — Sep. 14, 2016 — SAP SE (NYSE: SAP) will announce collaborations with Mercury Media (a spin-off of Pilot) and Blackwood Seven around the SAP Exchange Media® (SAP XM®) platform at this year’s dmexco, being held Sept. 14–15 in Cologne.
WALLDORF, Germany — May 16, 2016 — SAP SE (NYSE: SAP) is entering the digital advertising market with the SAP® Exchange Media (SAP XM) platform, an integrated online media network that directly connects advertisers and publishers in the cloud, based on the SAP HANA® platform.