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Find the latest news about SAP XM, the next-generation online media network that will transform the digital advertising industry.

2016 Hasso Plattner Founders’ Award: SAP Exchange Media

WALLDORF, Germany — Dec. 19, 2016 Wolfgang Faisst and Johann Freilinger, the creators and founders of SAP Exchange Media (XM), share their story about building a new product in a start-up-like manner within SAP.

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SAP XM Extends End-to-End Digital Advertising Offerings Through Partnership with Blackwood Seven

WALLDORF, Germany — October 26, 2016 SAP SE (NYSE: SAP) officially announces collaborations with Blackwood Seven.

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SAP XM Drives Transformation of Digital Advertising Market with Collaborations

WALLDORF, Germany — Sep. 14, 2016 SAP SE (NYSE: SAP) will announce collaborations with Mercury Media (a spin-off of Pilot) and Blackwood Seven around the SAP Exchange Media® (SAP XM®) platform at this year’s dmexco, being held Sept. 14–15 in Cologne.

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SAP Introduces SAP® XM to Transform Digital Advertising with a Next-Generation Integrated Online Media Network

WALLDORF, Germany — May 16, 2016 SAP SE (NYSE: SAP) is entering the digital advertising market with the SAP® Exchange Media (SAP XM) platform, an integrated online media network that directly connects advertisers and publishers in the cloud, based on the SAP HANA® platform.

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We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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