pilot represents innovative, creative and smart solutions for modern brand communication, focusing on the integration of traditional and digital media - based on data and research results. Mercury Media is the central operating system for the media industry of tomorrow which connects, organizes and makes planing, buying, optimization and reporting more efficient.
pilot sees Programmatic advertising as main strategic area of development within the digital communication. As a pioneer, they strongly contributed to this market since 2009, most of all with the development and implementation of the first German programmatic infrastructure for one of the biggest advertisers in the world.
It's the objective of pilot, Mercury Media Technology and SAP to integrate the technologies of Mercury Media and SAP XM to provide a holistic media workflow. The collaboration with Mercury Media and SAP XM, together with several complementing services from pilot (strategic and tactical planning in traditional and digital channels, as well as operative processing of media campaigns), offers one of the most holistic, efficient and transparent possibilities to strategically support the marketing communication of brands.