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There’s no question that issues of media transparency are of critical concern to marketers and of great interest to all business leaders. Recently, in the US, the Association of National Advertisers (ANA) issued new media transparency guidelines following the release of a 58-page report detailing transparency issues within the advertising industry.


Sponsored by SAP XM, The Internationalist showcase you the voices of expert marketers to learn more about their top concerns and to determine how they are applying innovative thinking to overcome today’s obstacles and concerns.

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Anna Griffin

SVP Marketing, CA Technologies

Watch Anna discuss the need and potential for real-time data

Anna Griffin is the Senior Vice President of Corporate marketing for CA technologies, a leading business management software and solution company. Her earlier roles included VP Marketing at Juniper Networks and Director of Global Branding at Nortel. Prior to Juniper, her career spans over 15years as an advertising and marketing specialist dedicated to building and promoting worldwide brands. She was named an Internationalist of the Year in 2011.

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“You can take analytics and add just a tad of art and make it 10 times more impactful with real time data."
- Anna Griffin

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Thomas Burkhardt

SVP Marketing & Licensing, Marchon Eyewear

Watch Thomas discuss how researching and harnessing new technology can directly benefit the consumer and industry

Thomas Burkhardt is the Senior Vice President of Global Brands, Marketing & Design at Marchon Eyewear, the leading American eyewear company and one of the largest such companies in the world. Born in Germany, his prior roles included SVP Global Marketing at Coty for the Calvin Klein fragrance line and a long career in brand management and marketing at Procter & Gamble in Europe.

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“It’s not just about reach, it’s not just about interrupting people with a message, it’s about reach and engagement at the same time”
- Manos Spanos

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Manos Spanos

Senior Director Global Brand Marketing, Mountain Dew (PepsiCo)

Watch Manos discuss the new marketing model

Manos Spanos is Global Senior Director of Mountain Dew within PepsiCo's Global Beverages Group. Born in Athens, he has over 15 years of consumer goods experience and is excited by the intersection of marketing and technology. Manos was named an Internationalist of the Year in 2016.

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“We can make a fundamental difference in people’s lives with getting the right product on their face, the right lenses, the right filters"
- Thomas Burkhardt

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Duke Fanelli

CMO, ANA/Assocation of National Advertisers

Watch Duke discuss the challenges of targeting and ad-blocking

Duke Fanelli is Executive Vice President and CMO for the ANA (Association of National Advertisers), the world’s oldest and largest association for client-side marketers. Prior to joining ANA in 2010, he served as Chief Marketing Officer for Edelman Financial Services and VP of Marketing for AXA Equitable Life Insurance Co. He is the co-author of The Financial Services Marketing Handbook published by John Wiley and Sons.

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“The challenge is to try to come to a reasonable […] agreement where the consumers […] the marketer […] and the ecosystem benefit."
- Duke Fanelli

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JP Kuehlwein

Principal, Ueber-Brands and Author of 'Rethinking Prestige Branding: Secrets of the Ueber-Brands'

Watch JP discuss creating meaning with a brand

JP Kuehlwein is Principal of Ueber-Brands, a new marketing consultancy, and co-author of Rethinking Prestige Branding: Secrets of the Ueber Brands. He most recently served as Executive Vice President at Frédéric Fekkai, and has over twenty years of hands-on experience in managing brands at Procter & Gamble across markets in Europe, North America and Asia. Born in Germany, JP was named an Internationalist of the Year in 2016.

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We welcome you to learn more about the topics on the minds of your marketing colleagues throughout the world. 

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