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September 14 - 15, Cologne

As a global business and innovation platform, dmexco will demonstrate on September 14 and 15, 2016, in Cologne why digitization is so important and why everything benefits from digital added value. “Digital is everything — not every thing is digital.” Under this motto, dmexco 2016 will present the increasing digitization that permeates almost every area of business and daily life today.

Event Details

DMEXCO 2016

As a global business and innovation platform, dmexco will demonstrate on September 14 and 15, 2016, in Cologne why digitization is so important and why everything benefits from digital added value. “Digital is everything — not every thing is digital.” Under this motto, dmexco 2016 will present the increasing digitization that permeates almost every area of business and daily life today.

The digital transformation has also a great impact on the online advertising industry. SAP Exchange Media (SAP XM) will again be a part of this year's dmexco and present the future of digital advertising.


SAP XM Event Programm
Exhibition

Visit us as part of the SAP exhibition booth and experience SAP XM live.

Location: Hall 6, D-011
Time: September 14 - 15

Keynote Panel Discussion

The Tipping Point of the Ad Ecosystem: Who wins? Who looses?
Location: 
Debate Hall
Time: September 14, 04:25pm - 5pm

Speakers: 

  • Tina Beuchler
    Director Digital Nestlé, Board Member OWM
  • Martin Lüttgenau
    Managing Director, Burda Forward
  • Dr. Wolfgang Faisst
    Co-Founder & Head of SAP Exchange Media
  • Matthias Brüll
    CEO GroupM Germany
Highlights with the BUNDESVERBAND DIGITALE WIRTSCHAFT (BVDW) E.V.

1. BVDW Start-up Forum

Location: Congress-Centrum Ost Koelnmesse (Entrance West/Kristallsaal)
Time: September 13, 1pm - 05:45pm

Speaker:

  • Dr. Wolfgang Faisst at 4:50pm "SAP XM - A Startup within SAP"

 

2. BVDW Seminar "Challenges in the Data Economy – Business Models need to pass the Proof of Concept" 
(German only)

LocationSeminarroom 1
Time: September 14, 12pm - 12:45pm

Speakers: 

  • Dr. Marcus Dimpfel
    Head of strategic Businessdevelopement, Mediagroup RTL Deutschland & Member of Management, RTL interactive
  • Thomas Duhr
    VP Interactive, IP Deutschland & BVDW-VP
  • Dr. Wolfgang Faisst
    Co-Founder & Head of Unit, SAP XM
  • Ulrich Kramer
    Executive Partner, pilot Hamburg & VP Fachkreis Online-Mediaagenturen (FOMA) im BVDW
  • Robert Vahid Mirbaha,
    CEO, Motionlogic - 100%-subsidiary of Deutschen Telekom
  • Dr. Jana Moser
    Consultant for Data and Innovation, DATAREALITY

 

3. BVDW Seminar "Connected Cars - Wer gewinnt das Rennen um das vernetzte Auto?"
(German Only)

LocationSeminarroom 1
Time: September 15, 11am - 11:45am

Speakers: 

  • Boris Danne
    Business Development Manager, Autoscout24 & Head of Lab Connected Cars: Business Models at BVDW
  • Dr. Wolfgang Faisst
    Co-Founder & Head of Unit, SAP XM
  • Dr. Andreas Gissler
    Managing Director, Accenture Strategy Automotive
  • Charlotte Nau
    Global Associate Director, Offer Development, TNS Infratest
  • Stefan Voswinkel
    Author Auto Bild, Axel Springer

 

4. BVDW Guided Tour "Programmatic Advertising"

Time: September 14, 12:30pm - 01:30pm

Speaker at the SAP XM Booth:

  • René Bellack,  Lead Advertiser Development SAP XM

 

5. BVDW Guided Tour "Mobile"

Time:  September 14, 10:30am - 11:30am

Tour Guide:

  • Jörg Anhalt
    Global Head of Sales & Business Development, SAP XM


Check out the event website:
http://dmexco.de/

DMEXCO

Messeplatz 1
50679 Köln

Find us at the event

You want to know the answers or have further questions?

Location: Hall 6, D-011
Time: September 14 - 15, 2016

Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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