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September 13 - 14, Cologne

As a global business and innovation platform, dmexco will demonstrate on September 13 and 14, 2017, in Cologne why digitisation is so important and why everything benefits from digital added value. “Lightening the age of transformation” Under this motto, dmexco 2017 will present the increasing digitisation that permeates almost every area of business and daily life today.

Event Details

DMEXCO 2017

As a global business and innovation platform, dmexco will demonstrate on September 13 and 14, 2017, in Cologne why digitisation is so important and why everything benefits from digital added value. “Lightening the age of transformation” Under this motto, dmexco 2017 will present the increasing digitisation that permeates almost every area of business and daily life today.

The digital transformation has also a great impact on the online advertising industry. SAP Exchange Media (SAP XM) will again be a part of this year's dmexco and present the current and future state of its offering.

SAP XM Event Programm
Exhibition

Visit us as part of the SAP exhibition booth (location: hall 7 / C11) and experience: 

  • SAP XM solution live demos
  • SAP XM future scenarios and outlook 

See interesting interviews and panel discussions at the SAP XM booth with partners and customers:

13. Sep (1st day):

  • 10:00 - 10:30 am  - Welcome and introduction to SAP XM - Johann Freilinger & Tim Weber (SAP XM)
  • 11:00 - 11:30 am  - Presentation - Digital Transformation of Advertising & Marketing - Matthias Schrader  (Accenture/SinnerSchrader)
  • 3:00 - 3:30 pm - Customer talk & interview with IDG - The role of publisher, supply company in the next context - Johann Freilinger (SAP XM) & Sebastian Woerle (IDG)
  • 3:30 - 4:00 pm  - Presentation - Next generation SAP XM DMP - Vishal Trivedi (SAP XM)

14. Sep (2nd day):

  • 10:00 - 10:30 am - Welcome and introduction to SAP XM - René Bellack (SAP XM)
  • 11:00 - 11:30 am - Presentation - Transparent media procurement, end to end integration including SAP Ariba - Dr. Wolfgang Faisst (SAP XM)
  • 2:00 - 2:30 pm - Presentation - The future of retail: drive to store scenario - René Bellack (SAP XM)
Panel Discussion

1. BVDW Seminar "Wirtschaftsgut Daten als Basis für Geschäftsmodelle"
(German only)
Time and location: 13.09.2017 | 11:00-11:45 | hall 5.1 | Seminar room 1

Speakers: 

  • Prof. Dr. Jürgen Seitz
    Professor für Marketing, Medien und Digitale Wirtschaft, Hochschule der Medien Stuttgart
  • Stefan Mies
    Manager Research & Innovation, artegic & Vorsitzender des Ressorts Data Economy im BVDW
  • Jens Lappoehn
    Geschäftsführer Retail, Telefónica Germany NEXT
  • Dr. Wolfgang Faisst
    Co-Founder and Head of SAP Exchange Media & Stv. Vorsitzender Forum Digitale Transformation & Internet of Things im BVDW
  • Oliver Schiffers
    Director Marketing Strategy & Analysis, SapientRazorfish & stellv. Vorsitzender des Ressorts Data Economy im BVDW
  • Prof. Dr. Christoph Bauer
    CEO, ePrivacy

 2. MMA Panel Discussion: "Mobile is eating the consumer journey - what it means for marketers"
(English only)
Time and location: 13.09.2017 | 12:00-12:45 | hall 5.1 | Seminar room 3

Speakers: 

  • Ragnar Kruse - CEO, Smaato
  • Petra Lein - Mobile Strategy Specialist, Starcom
  • Daniel Rieber - VP Marketing, adsquare
  • Vishal Trivedi - VP Product Development, SAP Exchange Media

3. Mercury Media & SAP XM: Data alliance for the media business
(German only)
Time and location: 14.09.2017 | 12:00-12:30 | hall 6 | Pilot - Agency Lounge

Speakers: Kristian Meinken, Mercury Media Technology managing director together with SAP XM Co-Founder Wolfgang Faisst 



Check out the event website:
http://dmexco.com/

DMEXCO

Messeplatz 1
50679 Köln

Find us at the event

You want to know the answers or have further questions?

Location: Hall 7, C11
Time: September 13 - 14, 2017

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We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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