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Meet our SAP Exchange Media (SAP XM) experts at SAPPHIRENOW and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform. SAP XM will be present at stages of SAP's largest customer event in 2016.

Event Details

SAPPHIRENOW

Meet our SAP Exchange Media (SAP XM) experts at SAPPHIRENOW and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform. SAP XM will be present at stages of SAP's largest customer event in 2016.


For more details, have a look at the following highlights:

Visit us at our home bases and find out more about the demo tables 
 
Demo Table #1

SAP XM as part of contextual marketing and sales table:

Location: Customer Engagement and Commerce (CEC) area
Time: Open during show floor hours

see full session

 

Demo Table #2

SAP XM as part of retail demo table:

Location: retail area
Time: Open during show floor hours

see full session

 

Monday, May 16, 2016:

SAP Exchange Media Networking Reception for CMO's 

The Focus Is on You

Let’s find out how we can work together to leverage the simplification of digital advertising. Don’t miss this unique opportunity to learn from global marketing experts how to:

  • Connect advertisers, publishers, and consumers seamlessly
  • Enable marketers to predict, measure, and optimize marketing campaigns in real time
  • Make advertisements relevant again

Location: Hilton, Orlando - Room Lake Eola A/B
Time: 6.30pm - 8.00pm

 

Tuesday, May 17, 2016:

CMO council Elite Retreat

SAP XM will be part of this years CMO Council Elite Retreat at SAPPHIRE NOW.
Several talking tracks presented by SAPs CEO Bill Mcdermott together with hybris, uber and facebook.

Location: Hilton, Orlando
Time: 7am - 8.30pm

 

Wednesday, May 18, 2016:

Bernd Leukert Keynote 

Location: Keynote Theatre
Time:
8am - 9.30am

 

Customer Roundtable with SAP XM & Beiersdorf

„The Marketing and Advertising Data Lake and How to Make Sense of it in Your Company"

  • Marketing and Advertising will shift its focus towards achieving better data through data harmonisation, integrated marketing technologies, and smarter analytics.

  • Within the consumer products industry, companies need to define the right data strategy and balancing between classical performance measurement, data analytics and decision science.

Location: Customer Connect Center (CCC)
Time: 1pm - 2pm

 

Presentation Demo Theatre Media Industry

How to maximize your return on digital media inventory with SAP Exchange Media?

Location: Media Industry Demo Theatre
Time: 2pm - 3pm

 

SAP XM Interactive Demo Session

Develop Opportunities in Digital Advertising for an Industry in Transition:

Help transform the advertising industry and create control and transparency in online media by connecting advertisers and publishers directly. Explore how to help both advertisers spend online budgets more efficiently and publishers monetize their inventory using real-time technologies such as the SAP Exchange Media platform powered by SAP HANA.

Speaker: Johann C. Freilinger, Head of Marketing

Location: Customer Engagement and Commerce (CEC) area
Time: 5pm - 5:40pm

see full session



Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

Get in touch