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16 - 18 May 2017

Meet our SAP XM team at SAPPHIRE NOW and learn how we integrate transparency, efficiency and full-control in our new real-time online media network.

Event Details


SAPPHIRE NOW is the annual SAP business technology event, hosted in Orlando, Florida. The event connects senior executives, business manages and IT decision makers across diverse industry areas. Plus, participants can be inspired by technology influencers, business leaders and promising IT initiatives, that are showcasing current but also future business functions and services.

SAP XM will be present at stage of SAP's largest customer event in 2017.

For more details, have a look at the following highlights:


Tuesday, May 16, 2017:

SAP XM team attends this year’s Customer Experience (CX) Summit at SAPPHIRE NOW, an exclusive event with top executives and leaders from Marketing, Sales and Commerce, hosted by SAP hybris.


Location: Hilton, Orlando - Ballroom

Time: 11.00 am – 5.30 pm

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Thursday, May 18, 2017:

Interactive Session: Meet the Challenges of Transparency and Control Head On

Lead change purposefully instead of reacting midstream. Learn how current digital media and advertising leaders respond to market trends toward greater visibility and tighter control. Discuss perennial industry challenges with experts from the SAP Exchange Media online media network and executives from Beiersdorf, EY, GroupM, and PubMatic.


  • Johann Freilinger - Head of Marketing & Sales, SAP XM
  • Martin Böhm - Global Head of Marketing/Sales Technology & Analytics, Nivea/Beiersdorf
  • Tristan Werner - Partner | EMEIA Advisory Center, EY!
  • Kirk McDonald - President, Pubmatic
  • Renato de Paula - CEO Latam, MEC (part of GroupM)


Location: Industries IN628

Time: 3.00 pm – 3.40 pm

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Hilton Orlando

Hilton Orlando, Orange Ballroom A, B, C

6001 Destination Pkwy, Orlando, FL

Please contact us if you have any question or need further information.

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