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Digital transformation is changing the customer journey and advertising landscape. What does this mean for the industry? Today's digital advertising market is highly fragmented, not transparent and largely inefficient. Digital and mobile advertising, along with programmatic buying, is gaining massive momentum, yet the industry continues to face serious issues that surround digital advertising.

Event Details

Digital Innovators Summit 2016

Digital transformation is changing the customer journey and advertising landscape. What does this mean for the industry? Today's digital advertising market is highly fragmented, not transparent and largely inefficient. Digital and mobile advertising, along with programmatic buying, is gaining massive momentum, yet the industry continues to face serious issues that surround digital advertising.

At this years Digital Innovators Summit, SAP XM’s Head of Marketing & Communications, Johann Freilinger hold a speech about
“Digital Transformation – Challenges & Opportunities for an Advertising Industry in Transition"



SAP Exchange Media (SAP XM) attended the #DIS16 for the first time this year, and spoke alongside with major innovative publishers
(i.e. Time Inc.), and advertisers (i.e. GE), who all presented innovative solutions, which can be found here



The feedback from the audience and from conversations we had with executives can be summarized as followed:

  1. Strong believe in SAP brand and technology to make impact in digital media
  2. All the way positive respond on our effort and roadmap in digital media
  3. Great feedback on the UI of our prototype.

Read more about SAP Exchange Media (SAP XM) as the new strategic partner in digital media and see our highlights at #DIS16.



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We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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