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SAP Exchange Media (SAP XM) is official partner and sponsor of the "Deep Dive Session" at this year's Mobile Marketing Association (MMA) CEO and CMO Summit.
The event highlight offers the perfect opportunity to discuss the future of mobile marketing with C-level executives of the advertising industry.

Event Details

MMA CEO And CMO Summit 2016

SAP Exchange Media (SAP XM) is official partner and sponspr of the "Deep Dive Session" at this year's Mobile Marketing Association (MMA) CEO and CMO Summit.

The event highlight offers the perfect opportunity to discuss the future of mobile marketing with C-level executives of the advertising industry.

Event Details

Monday, July 25, 2016

Make Advertising Relevant Again With The Seamless Connectiion of Advertisers, Publishers and Consumers

Ad-Fraud, lack of transparency and great inefficiencies are causing problems and disputes within the advertising industry. The current situation seems like a dead end. Where is the exit? Discuss the following topics with us:

  • Is it possible to turn 75% of your media budget into online media inventory – instead of only 40%?
  • Advertisement for the right audience, at the right time and place  Vision or Reality?
  • The industry demands exact predictions and analysis, as well as optimization capabilities in real time. Can marketing campaigns be enhanced on the fly across all channels and mobile devices? And how can everything be controlled at every organizational level?


Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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