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We are delighted that SAP XM had an impressive first attendance at the Mobile World Congress (MWC16) in Barcelona last week with over 100.000 visitors from across the world. At the “Digital Customer Experience” area of the SAP booth, we presented the display of personalized digital ads on a smart vending machine.

Event Details

Mobile World Congress in 2016

We are very delighted that SAP XM had an impressive first attendance at the Mobile World Congress (MWC16) in Barcelona last week with over 100.000 visitors from across the world. At the “Digital Customer Experience” area of the SAP booth, we presented the display of personalized digital ads on a smart vending machine.

Persons are recognized either by their smartphones or with a video camera.
This is the first step into the new media channel of digital displays at the POS.

Watch the interview from the MWC with our Head of unit Dr. Wolfgang Faisst:


Read full highlights about about SAP Exchange Media (SAP XM) at #MWC16 and read about how customers reacted to SAP XM: 



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