LONDON’S MARTECH & ADTECH MASH-UP EVENT
October 17, 2017, London, United Kingdom
The ad-apocalypse and the rise of interactive brand experiences
Forrester, P&G and others have rung the bell for changes in the ad ecosystem. These changes are actually huge opportunities for brands to get more from their advertising spend and for publishers to deliver more value to the brands that invest with them.
Join Wayin, Forrester, Scott McNealy, SAP XM and more as we discuss these latest changes.Learn More
NEXT-GEN MARKETING TECHNOLOGY - THE INTERNATIONALIST THINK TANK
September 19, 2017, New York, USA
SAP XM and The Internationalist are proud to jointly run the next-gen marketing technology think tank, followed by peer-to-peer marketer dinner in the British tradition with guests changing seats with each course.
At the SAP Leonardo Center at Hudson Yards, we'll offer a future-directed guide to what marketers should know about the potential for new marketing technology - that can create opportunities for new business models, retail and eCommerce strategies, unique customer experiences, and streamlined internal processes.Learn More
September 13 - 14, 2017, Cologne, Germany
As a global business and innovation platform, dmexco will demonstrate on September 13 and 14, 2017, in Cologne why digitisation is so important and why everything benefits from digital added value. “Lightening the age of transformation” Under this motto, dmexco 2017 will present the increasing digitisation that permeates almost every area of business and daily life today.Learn More
ADEXCHANGER'S INDUSTRY PREVIEW
January 18 - 19, 2017, New York, USA
Two days focused on what to expect in the next 12 months for marketing technology.
More than 600 senior executives from the world’s leading brands, advertising agencies, media companies, marketing technology providers and industry analysts attended last year's Industry Preview. With visionary content and a big picture approach to marketing technology, AdExchanger's Industry Preview attracts more VP and C-level executives than any other AdExchanger conference.
2016 ANA Masters of Marketing Conference
October 19 - 22, 2016, Orlando, Florida
ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. “The speakers are best in class, and you walk away from every presentation either more informed or smarter on a particular topic,” remarked one past attendee. Learn how today’s leaders of the marketing community are creatively using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow their brands. In addition to insightful presentations, the conference includes a wealth of networking opportunities and great day-time and evening activities.Learn More
September 14 - 15, 2016, Cologne, Germany
As a global business and innovation platform, dmexco will demonstrate on September 14 and 15, 2016, in Cologne why digitization is so important and why everything benefits from digital added value. “Digital is everything — not every thing is digital.” Under this motto, dmexco 2016 will present the increasing digitization that permeates almost every area of business and daily life today.Learn More
MMA CEO and CMO Summit 2016
July 24 - 26, 2016 , Sonoma, California
SAP Exchange Media (SAP XM) is official partner and sponsor of the "Deep Dive Session" at this year's Mobile Marketing Association (MMA) CEO and CMO Summit.
The event highlight offers the perfect opportunity to discuss the future of mobile marketing with C-level executives of the advertising industry.
16 - 19 May, 2016, Orlando, USA
Meet our SAP Exchange Media (SAP XM) experts at SAPPHIRENOW and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform. SAP XM will be present at stages of SAP's largest customer event in 2016.Learn More
Digital Innovators Summit 2016
2016-03-21, Berlin, Germany
Digital transformation is changing the customer journey and advertising landscape. What does this mean for the industry? Today's digital advertising market is highly fragmented, not transparent and largely inefficient. Digital and mobile advertising, along with programmatic buying, is gaining massive momentum, yet the industry continues to face serious issues that surround digital advertising.Learn More
Mobile World Congress 2016
2016-02-22, Barcelona, Spain
We are delighted that SAP XM had an impressive first attendance at the Mobile World Congress (MWC16) in Barcelona last week with over 100.000 visitors from across the world. At the “Digital Customer Experience” area of the SAP booth, we presented the display of personalized digital ads on a smart vending machine.Learn More