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Privacy and Cookie Policy

Effective Date: 28.11.2016

This Cookie Policy explains how SAP SE, Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany, and its affiliates (collectively “SAP“, “SAPXM” or “we“) collects, uses and shares certain end-user (“End User“ or “you“) information when an End User views ads served by SAPXM on third party websites and/or applications („Ad Serving Services“) as described below in Section called „Ad Serving Services“ and how can an End-User may refuse the use of such cookies.

To access the privacy policy governing our corporate website please click here.

  1. Ad Serving Services

SAPXM uses certain proprietary advertising technology that enables and facilitates transactions between publishers, app developers, ad exchanges and advertisers (collectively “Customers”). Through the Ad Serving Services, SAPXM may collect certain non-personally identifiable End-User information (collectively “Non-PII Information”) for the purpose of delivering advertisement which are more relevant for you.

This Non-PII Information may include reporting data, such as impression and ad click data, certain identifiers such as impression IDs and campaign IDs, the event that triggered the ad placement (ad response, ad view or ad click) and time stamp information. We use this Non-PII Information complemented by our proprietary technology to perform a variety of services including frequency capping, providing a report to a Customer containing the number of times an advertisement was clicked, conversion data as well as to improve the relevance of the advertisements. Such Non-PII Information may be subsequently shared with our Customers.

In this regard, SAPXM may use cookies to automatically collect such Non-PII Information when you view a SAPXM advertisement on your device. Cookies are identifiers that can be sent from a site via your browser to be placed on your computer's hard drive.

  1. How to delete all cookies from SAPXM?

You may refuse the use of cookies by selecting the appropriate settings in your browser as described below. Kindly note that the settings in your browser regarding cookies is limited to the particular browser installed on a particular device and that, as a consequence, if you visit certain websites with different browsers or different devices, you have to disable the cookies in the browsers of all relevant devices. Furthermore, please note that if you disable cookies you may not be able to use the full functionality of a website.

To delete all cookies from SAP XM, follow the steps that apply to your browser.

Google Chrome

  1. Click on 01 (in earlier versions 02) on the top right of the screen.
  2. Choose
  3. Extend the menu by clicking Show advanced settings…
  4. Under the Privacy section, click the button 03.
  5. Make the settings shown in the screenshot and then click Clear browsing data.



Mozilla Firefox

  1. Click 05 on the top right of the screen..
  2. Choose
  3. On the right side, click
  4. Extend the menu by clicking clear your recent history.
  5. Make the settings shown in the screenshot and then press Clear Now.


Microsoft Edge

  1. Click on 07 on the top right of the screen.
  2. Choose
  3. Under Clear browsing data, click the button Choose what to clear.
  4. Make the settings shown in the screenshot and click Clear.



  1. Click on 09 on the top left.
  2. Click on
  3. Choose Privacy & security.
  4. Under the Privacy click button Clear browsing data…
  5. Make the settings shown in the screenshot and click on Clear browsing data.


  1. Contact Us

For any questions on this Cookie Policy you can contact:


By email:

Kontaktieren Sie uns, wenn Sie weitere Informationen benötigen oder Fragen haben.