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16.-19. Mai 2016

Erfahren Sie aus erster Hand wie SAP Exchange Media (SAP XM) Transparenz, Effizienz und Kontrolle in einer innovativen Werbeplattform integriert.

Erfahren Sie aus erster Hand wie SAP Exchange Media (SAP XM) Transparenz, Effizienz und Kontrolle in einer innovativen Werbeplattform integriert.

Unsere Highlights während der SAPPHIRENOW:

 

Visit us at our home bases and find out more about the demo tables 
 
Demo Table #1

SAP XM as part of contextual marketing and sales table:

Location: Customer Engagement and Commerce (CEC) area
Time: Open during show floor hours

see full session

 

Demo Table #2

SAP XM as part of retail demo table:

Location: retail area
Time: Open during show floor hours

see full session

 

Monday, May 16, 2016:

SAP Exchange Media Networking Reception for CMO's 

The Focus Is on You

Let’s find out how we can work together to leverage the simplification of digital advertising. Don’t miss this unique opportunity to learn from global marketing experts how to:

  • Connect advertisers, publishers, and consumers seamlessly
  • Enable marketers to predict, measure, and optimize marketing campaigns in real time
  • Make advertisements relevant again

Location: Hilton, Orlando - Room Lake Eola A/B
Time: 6.30pm - 8.00pm

 

Tuesday, May 17, 2016:

CMO council Elite Retreat

SAP XM will be part of this years CMO Council Elite Retreat at SAPPHIRE NOW.
Several talking tracks presented by SAPs CEO Bill Mcdermott together with hybris, uber and facebook.

Location: Hilton, Orlando
Time: 7am - 8.30pm

 

Wednesday, May 18, 2016:

Bernd Leukert Keynote 

Location: Keynote Theatre
Time:
8am - 9.30am

 

Customer Roundtable with SAP XM & Beiersdorf

„The Marketing and Advertising Data Lake and How to Make Sense of it in Your Company"

  • Marketing and Advertising will shift its focus towards achieving better data through data harmonisation, integrated marketing technologies, and smarter analytics.

  • Within the consumer products industry, companies need to define the right data strategy and balancing between classical performance measurement, data analytics and decision science.

Location: Customer Connect Center (CCC)
Time: 1pm - 2pm

 

Presentation Demo Theatre Media Industry

"Maximize Your Return on Digital Media Inventory"

Learn and see, in a real-time scenario, how to better monetize your content by showing only relevant ads on your inventory properties. Discover how SAP Exchange Media, the new media platform from SAP, helps manage demand and supply of digital media in fully transparent and efficient way through a direct connection between publisher and advertiser.

Location: Media Industry Demo Theatre
Time: 2pm - 2.20pm

see full session

 

SAP XM Interactive Demo Session

Develop Opportunities in Digital Advertising for an Industry in Transition:

Help transform the advertising industry and create control and transparency in online media by connecting advertisers and publishers directly. Explore how to help both advertisers spend online budgets more efficiently and publishers monetize their inventory using real-time technologies such as the SAP Exchange Media platform powered by SAP HANA.

Speaker: Johann C. Freilinger, Head of Marketing

Location: Customer Engagement and Commerce (CEC) area
Time: 5pm - 5:40pm

see full session

 



Gemeinsame Innovation

Die Transformation der digitalen Werbung gelingt nur gemeinsam - mit starken, innovativen Partnern. Werden Sie Innovationspartner. Zusammen als Partner können wir das heutige digitale Mediengeschäft optimieren und den "Return on Media" dauerhaft erhöhen.

KONTAKT AUFNEHMEN