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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

Videos help brands to develop engaging messages to their customers, whose interest in video content is continuously growing. In the era of digital advertising, it has become more and more important to publishers to offer premium video spaces, especially in-stream video advertising, as this is essential for monetizing costly video content. But how can the supply gap of quality in-stream inventory be filled?

On March 20-22, over 600 leading media experts from over 35 countries came together in Berlin to exchange ideas, talk about current trends, and to experience innovative marketing concepts.

One topic dominated the Mobile World Congress in 2016: Mobile Disruption. There was hardly any discussion without mentioning the heavy transformation currently happening with the shift in user habits from desktops to mobile devices.

Head of Marketing & Communications Johann C. Freilinger summarizes the digital advertising industry’s main challenges and outlines how SAP XM will be a game changer and provide unparalleled transparency, accuracy and efficiency for advertisers, publishers and consumers.

Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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