Videos help brands to develop engaging messages to their customers, whose interest in video content is continuously growing. In the era of digital advertising, it has become more and more important to publishers to offer premium video spaces, especially in-stream video advertising, as this is essential for monetizing costly video content. But how can the supply gap of quality in-stream inventory be filled?
Welcome to the SAP XM blog
We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.
#DIS16: Discussing innovative ideas and concepts in the digital advertising industry
On March 20-22, over 600 leading media experts from over 35 countries came together in Berlin to exchange ideas, talk about current trends, and to experience innovative marketing concepts.
#MWC16: The „Mobile Gap“ threatens publishers
One topic dominated the Mobile World Congress in 2016: Mobile Disruption. There was hardly any discussion without mentioning the heavy transformation currently happening with the shift in user habits from desktops to mobile devices.
The stakes for digital advertising are high!
Head of Marketing & Communications Johann C. Freilinger summarizes the digital advertising industry’s main challenges and outlines how SAP XM will be a game changer and provide unparalleled transparency, accuracy and efficiency for advertisers, publishers and consumers.