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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

After several months of development time, the new release SAP XM 1.2 was launched several weeks ago and offers some great new features. Advertisers are able to create and manage their campaigns in a self-service mode from now on and Publishers get a powerful tool to specify what they want to sell. Read more about new highlights and their benefits in this blog post.

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