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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

The Publishers’ Night, one of the biggest media events in Germany, famous among advertisers, publishers, politicians and media friends, took place in Berlin last week. This year, SAP won the price “Goldene Victoria 2016 – Company of the Year”.

On March 20-22, over 600 leading media experts from over 35 countries came together in Berlin to exchange ideas, talk about current trends, and to experience innovative marketing concepts.

Marketing leaders from all over the world came together at the Harvard Business Club in New York on March 10-11 to celebrate the internationalists of the year 2015.

The SAP XM team reviews an exciting Mobile World Congress 2016. During the talks with advertisers, publishers, DSPs, and SSPs at the SAP booth we could not only explain our innovative concept, but also receive feedback from interested customers with great results: customers only empowered us in our vision and validated the challenges of the advertising market we are trying to address with SAP XM.

Meet our SAP Exchange Media (SAP XM) experts at CeBIT 2016 and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform.

One topic dominated the Mobile World Congress in 2016: Mobile Disruption. There was hardly any discussion without mentioning the heavy transformation currently happening with the shift in user habits from desktops to mobile devices.

Not only new smartphones and mobile gadgets are presented at the Mobile World Congress in Barcelona, but also current trends in the mobile business are a hot topic. Other key topics are the forthcoming mobile standard 5G, the Internet of Things, which is still waiting for its great breakthrough, and the discussion around the disruptive influence of mobile in almost every industry.

Stefan leads the Product Management team at SAP XM and took the chance to inform himself about the latest trends in digital advertising technology. Read his blog post to get his insights and key takeaways from his visit at dmexco 2015.

Lead of Advertiser Development René Bellack attended dmexco 2015 as part of the SAP XM Team and share his thoughts, insights and experiences with you. Enjoy reading!

Publisher Development Expert Sin To was in Cologne to talk to potential customers and partners and to get an overview about latest trend in digital & mobile advertising. Read her blog post to get her key takeaways from dmexco 2015.

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We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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