Meet our SAP Exchange Media (SAP XM) experts at CeBIT 2016 and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform.
Welcome to the SAP XM blog
We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.
The stakes for digital advertising are high!
Head of Marketing & Communications Johann C. Freilinger summarizes the digital advertising industry’s main challenges and outlines how SAP XM will be a game changer and provide unparalleled transparency, accuracy and efficiency for advertisers, publishers and consumers.