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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

Meet our SAP Exchange Media (SAP XM) experts at CeBIT 2016 and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform.

Head of Marketing & Communications Johann C. Freilinger summarizes the digital advertising industry’s main challenges and outlines how SAP XM will be a game changer and provide unparalleled transparency, accuracy and efficiency for advertisers, publishers and consumers.

Please contact us if you have any question or need further information.

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