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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

Digital, digital, digital – the omnipresent buzzword in today’s corporate world, also affecting the advertising industry. It is all about how advertising can be made valuable and relevant for consumers. However, not everyone is optimistic about the digital future.

One topic dominated the Mobile World Congress in 2016: Mobile Disruption. There was hardly any discussion without mentioning the heavy transformation currently happening with the shift in user habits from desktops to mobile devices.

Head of Marketing & Communications Johann C. Freilinger summarizes the digital advertising industry’s main challenges and outlines how SAP XM will be a game changer and provide unparalleled transparency, accuracy and efficiency for advertisers, publishers and consumers.

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