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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

After several months of development time, the new release SAP XM 1.2 was launched several weeks ago and offers some great new features. Advertisers are able to create and manage their campaigns in a self-service mode from now on and Publishers get a powerful tool to specify what they want to sell. Read more about new highlights and their benefits in this blog post.

Videos help brands to develop engaging messages to their customers, whose interest in video content is continuously growing. In the era of digital advertising, it has become more and more important to publishers to offer premium video spaces, especially in-stream video advertising, as this is essential for monetizing costly video content. But how can the supply gap of quality in-stream inventory be filled?

Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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