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SAP XM was part of this year’s dmexco in Cologne, Europe‘s largest marketing event and the sector's top event, combining the leading trade fair for digital marketing with an extraordinary conference. SAP XM's Head of Unit Dr. Wolfgang Faisst discussed together with Tina Beuchler (OVM), Matthias Bruell (GROUPM Germany), Bjoern Kaspring (AGOF) and Martin Luetgenau (BURDAFORWARD) about 'The tipping point of the ad ecosystem". Read more about key questions and answers in this review.

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