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SAP XM was part of this year’s dmexco in Cologne, Europe‘s largest marketing event and the sector's top event, combining the leading trade fair for digital marketing with an extraordinary conference. SAP XM's Head of Unit Dr. Wolfgang Faisst discussed together with Tina Beuchler (OVM), Matthias Bruell (GROUPM Germany), Bjoern Kaspring (AGOF) and Martin Luetgenau (BURDAFORWARD) about 'The tipping point of the ad ecosystem". Read more about key questions and answers in this review.

One great key learning from the Mobile Marketing Association CEO and CMO Summit in Kalifornia this year was that storytelling is important to get our points across and drive action. Another interesting topic was that communication is undergoing dramatic transformation so brand need to take immediate action. Find out what else was discussed during this great get together of over 80 companies from nearly 50 countries around the world.

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