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On September 19th, SAP XM hosted seventy-five marketing leaders and CMOs at the Next-Gen Technology Think Tank for CMOs - in partnership with The Internationalist and the ANA (Association of National Advertisers). For the Think Tank, the guests were welcomed at the SAP Leonardo Center at Hudson Yards, New York, followed by a peer-to-peer dinner at the Executive Briefing Center. As a modern architectural wonder rising on the Hudson River, SAP’s new headquarters proved a worthy venue for a glimpse into the future of marketing.

The SAP XM installation at the SAP Next-Gen Labs at Hudson Yards showcases how short this distance between a brand and a customer can be.  Interact with the current capabilities of XM’s breakthrough digital advertising technology and learn about future scenarios that can drive new value for marketers.

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