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As Lewis Hamilton clinched the 4th race in succession at the Formula 1 in Hockenheim and I watched the drivers on the podium, one thought came to my mind: these guys are walking, talking billboards - I mean look at their uniforms, I guess you get the meaning. Marketing is not so complex at its core. It’s about the process of winning the hearts of consumers and approaching them at the right time and place to ensure the desired result: conversion.

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