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Welcome to the SAP XM blog

We invite you to discuss the future of digital advertising in our blog and look forward to your comments and opinions.

The objective was to get a deep-dive into the scene: get insights into best practices of other companies, learn what the current challenges are and where the pack is heading. Alex Oprea and Zoltán Albrecht visited the world’s biggest Big Data venue this September in New York and talked to software architects, CTOs and CEOs and made a lot of good connections for future exchange of ideas.

Stefan leads the Product Management team at SAP XM and took the chance to inform himself about the latest trends in digital advertising technology. Read his blog post to get his insights and key takeaways from his visit at dmexco 2015.

Lead of Advertiser Development René Bellack attended dmexco 2015 as part of the SAP XM Team and share his thoughts, insights and experiences with you. Enjoy reading!

Publisher Development Expert Sin To was in Cologne to talk to potential customers and partners and to get an overview about latest trend in digital & mobile advertising. Read her blog post to get her key takeaways from dmexco 2015.

Lead of Engineering Vishal Trivedi was part of the SAP XM team at dmexco 2015. In his blog post he shares insights and his view on key trends he identified during his talks and meetings at the event.

Head of Sales & Business Development Joerg Anhalt shares his thoughts and key takeaways from his visit at dmexco 2015 in Cologne. Enjoy reading!

Head of Marketing & Communications Johann C. Freilinger summarizes the digital advertising industry’s main challenges and outlines how SAP XM will be a game changer and provide unparalleled transparency, accuracy and efficiency for advertisers, publishers and consumers.

Head of Sales & Business Development Joerg Anhalt gives insights about our co-innovation approach on our way to the next level private premium media exchange.

Head of SAP XM Dr. Wolfgang Faisst explains how state-of-the-art in-memory technology based on SAP HANA powers the next level of digital real-time advertising.

Please contact us if you have any question or need further information.

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