After various months of development time, the new release SAP XM 1.2 was launched several weeks ago and offers some great new features. Advertisers are able to create and manage their campaigns in a self-service mode from now on and Publishers get a powerful tool to specify what they want to sell.
The new self-service ad portal for advertisers offers an easy setup of digital ads and includes new monitoring functions, e.g. drill down to much more detailed information (from campaign to creative) and call to actions. It furthermore offers:
The integration of the SAP S/4 HANA Marketing Cloud provides monitoring and reporting functions from SAP XM campaigns within the SAP S/4 HANA cloud marketing edition, which gives advertisers a comprehensive overview of all relevant campaigns. It also includes:
Thanks to new conversion tracking capabilities of 3rd party providers, you can track mobile and app events from now on. Conversions, leads and downloads can directly be attributed to your campaigns to see how successful each campaign was and what campaign lead to the most conversions. Last but not least, advertisers will also enjoy:
New targeting functions enable publishers to summarize valuable traffic in inventory orders with high CPM rates. This gives them granular control of which traffic they want to sell. Two other great new benefits are: