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Publishers‘ Summit 2016: SAP honored with "Goldene Victoria 2016 – Company of the Year"

The Publishers’ Night, one of the biggest media events in Germany, famous among advertisers, publishers, politicians and media friends, took place on November 7 last week. The event was and is always organized by the “Verband Deutscher Zeitschriftenverleger (VDZ)” (EN: Association of German Magazine Publishers).

This year, SAP won the price “Goldene Victoria 2016 – Company of the Year” which was accepted with pleasure by Michael Kleinemeier in the name of CEO Bill McDermott at the Publishers’ Night. VDZ CEO Stephan Scherzer justified the decision of the jury as follows: “SAP is an international company with German roots, playing an important role in the digital transformation. The company excellently shows how focused customer orientation and modern corporate development serve as basis for sustainable success”(see original German source)

SAP’s open and diverse company culture allows innovation, creativity and even internal entrepreneurial spirit. SAP XM is as young intrapreneurship the result of such a culture lived and felt by employees. We are proud of this success in the advertising and media world, feeling that SAP XM is part something bigger. We feel empowered in our mission to make advertising relevant again.

[German Only] Get to know SAP as a company and its way to sustainably change the world in this short video:

Congratulations to all involved. We hope for more prices and honors to come!

 

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