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SAP XM @ CeBIT 2016: Keynotes, talks, pitches and more

Meet our SAP Exchange Media (SAP XM) experts at CeBIT 2016 and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform. SAP Exchange Media is part of the Live Retail Scenario at the SAP stand.
Besides the SAP stand SAP XM will also be active at the stages of the Digital Marketing & Experience Arena  (Hall 4, Stand A58) conference program.

For more details, please check our following highlights:

March 14, 2016
Monday 15:20

Keynote: Digital Media. Simplified. How digital agencies run with SAP XM - a best practice case based on General Electric example
Sebastian Jespersen, CEO, vertic

We closely collaborate with vertic, a digital agency and official partner of SAP Exchange Media (XM), in order to make a difference in the digital media industry. Vertic is excited about the opportunities of this strategic partnership and sees big potential for digital agencies to gain fully integrated transparency, efficiency and control offered by SAP XM, a new private premium media exchange platform.

March 15, 2016
Tuesday 11:50

Elevator Pitch: With SAP XM, SAP is developing the next generation real-time digital advertising platform
Dr. Wolfgang Faisst,Head of Unit, SAP XM

The SAP XM’s Head of Unit will give an introduction to the team’s vision and mission as well as to the real-time digital advertising platform by SAP that connects advertisers and publishers on an end-to-end platform.

March 15, 2016
Tuesday
15:50

Expertpanel: Recommendations for gaining insights from digital analytics
Dr. Wolfgang Faisst,Head of Unit, SAP XM

This discussion panel will offer an introductory talk on the optimization of digital projects by digital analytics. 

March 16, 2016
Wednesday 12:30

20min Talk: Integrated real-time advertising and media buying
Stefan Wenzel, Lead Product Management, SAP XM

Learn how to plan, run, and optimize digital ad campaigns in real-time from our Lead Product Manager. He will also talk about how to optimize End-to-End, transparent, and compliant, media planning and procurement processes and show you the groundbreaking UX as empowerment for marketing users.

March 17, 2016
Thursday 11:00

Elevator Pitch: With SAP XM, SAP is developing the next generation real-time digital advertising platform
René Bellack, Lead Advertiser Development, SAP XM

The SAP XM’s Lead of Advertiser Development will give an introduction to the team’s vision and mission as well as to the real-time digital advertising platform by SAP that connects advertisers and publishers on an end-to-end platform.

March 17, 2016
Thursday 11:10

Talk: Data driven marketing
René Bellack, Lead Advertiser Development, SAP XM

During this talk you will get you first-hand information about data driven marketing and the impact in the advertising industry from our Lead of Advertiser Development.

About the author

SAP GAP Year Program student 

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