Wolfgang is currently the Head of SAP XM. In his former positions at SAP he was the lead for SAP’s app store, e-commerce strategy and project lead for the definition of SAP's Marketing solution strategy & roadmap.
With SAP Exchange Media (SAP XM), SAP is introducing the next generation of real-time advertising platform connecting advertisers and publishers that will benefit consumers.
Some leading companies in the market claim they are applying advanced analytics and algorithms. Since they are running on an old technology stack based on disk, they are also unable to perform what they claim.
Thus, SAP Exchange Media is the next-generation advertising platform that creates a win-win-win situation for advertisers, publishers and consumers.