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Ad-blocking grew by 41% globally in 2015, and is estimated to cost publishers nearly $22 bn. 198 mio. users blocked ads in 2015.


  • Publishers want to get the maximum return of their investment in digital media real estate: superior Yield Management and bottom line revenues, whilst protecting their brands against unwanted and irrelevant advertisment.

SAP XM Benefits

  • Increased process efficiency and higher revenues through cutting the supply chain (direct connection to advertisers)
  • Superior personalized targeting based on real-time data to achieve higher revenues and CPM's for the publisher's inventory
  • Display of 100% brand safe advertisement on the publisher's inventory
  • Higher dwell times on publisher sites, as users are no longer disrupted by irrelevant ads

Please contact us if you have any question or need further information.

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