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Ad-blocking grew by 41% globally in 2015, and is estimated to cost publishers nearly $22 bn. 198 mio. users blocked ads in 2015.

https://blog.pagefair.com/2015/ad-blocking-report/

Expectations

  • Publishers want to get the maximum return of their investment in digital media real estate: superior Yield Management and bottom line revenues, whilst protecting their brands against unwanted and irrelevant advertisment.

SAP XM Benefits

  • Increased process efficiency and higher revenues through cutting the supply chain (direct connection to advertisers)
  • Superior personalized targeting based on real-time data to achieve higher revenues and CPM's for the publisher's inventory
  • Display of 100% brand safe advertisement on the publisher's inventory
  • Higher dwell times on publisher sites, as users are no longer disrupted by irrelevant ads

Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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