Publishers want to get the maximum return of their investment in digital media real estate: superior Yield Management and bottom line revenues, whilst protecting their brands against unwanted and irrelevant advertisment.
SAP XM Benefits
Increased process efficiency and higher revenues through cutting the supply chain (direct connection to advertisers)
Superior personalized targeting based on real-time data to achieve higher revenues and CPM's for the publisher's inventory
Display of 100% brand safe advertisement on the publisher's inventory
Higher dwell times on publisher sites, as users are no longer disrupted by irrelevant ads
Please contact us if you have any question or need further information.