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More than 75% of U.S. online consumers don’t trust ads and the numbers for digital media are even worse.


  • Consumers want to control what part of their data is being captured or acquired by the digital advertising industry.
  • In exchange for their acceptance of a high level data usage, within the digital advertising process, consumers expect relevant information and ads instead of annoying and intrusive advertising exposure.

SAP XM Benefits

  • Relevant advertisement through optimized targeting and profile matching in real time
  • Full control over personal data being gathered and used in the digital advertising process
  • Full privacy control across all connected digital advertising channels, thanks to individually manageable user preferences

Please contact us if you have any question or need further information.

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