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More than 75% of U.S. online consumers don’t trust ads and the numbers for digital media are even worse.

http://adage.com/article/cmo-strategy/marketers-consumers-trust-ads/292591

Expectations

  • Consumers want to control what part of their data is being captured or acquired by the digital advertising industry.
  • In exchange for their acceptance of a high level data usage, within the digital advertising process, consumers expect relevant information and ads instead of annoying and intrusive advertising exposure.

SAP XM Benefits

  • Relevant advertisement through optimized targeting and profile matching in real time
  • Full control over personal data being gathered and used in the digital advertising process
  • Full privacy control across all connected digital advertising channels, thanks to individually manageable user preferences

Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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