Consumers want to control what part of their data is being captured or acquired by the digital advertising industry.
In exchange for their acceptance of a high level data usage, within the digital advertising process, consumers expect relevant information and ads instead of annoying and intrusive advertising exposure.
SAP XM Benefits
Relevant advertisement through optimized targeting and profile matching in real time
Full control over personal data being gathered and used in the digital advertising process
Full privacy control across all connected digital advertising channels, thanks to individually manageable user preferences
Please contact us if you have any question or need further information.