60% of the media budget spent is lost to middle men in the value chain from advertiser to publisher.
TNS Survey of Marketers (2015)
Advertisers need to rely on a professional partner who maximizes the impact of their digital advertising campaigns, optimizes their media spendings, gains E2E advertising ROI analytics and maximizes ROAS.
Data driven advertising demands cross-border access and the consideration of available enduser data to design cluster-to-one communications.
SAP XM Benefits
Full transparency and simplified processes that increase overall efficiency by facilitating a unique direct real-time interoperation between advertiser and publisher
Maximized ROAS by getting the right message to the right audience through superior targeting and profile matching capabilities based on real-time data
Elimination of fraud through direct connection to publisher inventory
Optimimized campaign efficiency through (real) real-time campaign management capabilities
Higher conversion rates via hyper-targeted advertising
E2E-reports in real time along the whole customer journey, including actual first party data, such as website & online store visits and purchases
Intuitive and easy-to-use system, with transparent and straight forward processes, that gives advertisers and marketing leaders full control about their campaigns
Innovate with Us
We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.