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Stefan Wenzel

Lead Product Management

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Why SAP XM ?

“I joined the team because by transforming advertising I cannot only help advertisers and publishers, but also improve the digital experience of millions of consumers by serving their needs while respecting their privacy.”

Summary

Stefan has 10 years of experience in online marketing and e-commerce and was product owner of the SAP Store, the online software marketplace and app store of SAP. Furthermore, he was project lead for multiple web sites and portals, and responsible expert for the online E2E customer journey. He is a highly seasoned professional with great experience in software design, user- and customer-oriented requirements management with a great affinity for new web technologies. His deep and broad knowledge in the wide field of online marketing is further underpinned by multiple awards on scientific publications. Over the last years Stefan has furthermore collected profound practical experience in the areas of marketing management systems, CRM systems, as well as geo- and location-based advertising.

Stefan Wenzel

Lead Product Management

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Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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