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Markus Roth

Product Associate

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Why SAP XM ?

"Being part of a team that will re-define the digital advertising process, working with cutting edge technologies and benefit from more than 40 years of experience in the enterprise software business."

Summary

During his studies at the university, Markus already acquired experience in developing Business Models in the field of Marketing enabled by Big Data technologies (University of Bamberg in cooperation with SAP). At the end of his university career he worked as a thesis student at SAP XM where he conceptually designed a solution for implementing Video Advertising on the SAP XM platform – which serves as a starting point for resuming his work at SAP XM as a product associate responsible for Video Advertising. Moreover he is responsible for the topics Rich Media Advertising and Advertising Content Delivery.

His interests focus on both, the business part and the technological part of Digital Advertising and he is eager to enhance his knowledge and skills in either of those fields.

Markus Roth

Product Associate

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We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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