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Dr. Wolfgang Faisst

Head of Unit and Co-Founder of SAP XM

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Why SAP XM ?

“Re-invent the advertising industry with the next generation technology & algorithms leveraging my past experiences.”

Summary

Dr. Wolfgang Faisst is currently the Co-Founder and Head of SAP XM. In his former positions at SAP he was the lead for SAP’s app store, e-commerce strategy and project lead for the definition of SAP's Marketing solution strategy & roadmap. Wolfgang was also the co-lead of SAP’s cloud program and head of service strategy. Before he joined SAP in 2005 he was Senior Manager at Bain & Company with focus on leading retail and CPG Companies. At the Karlsruhe Institute of Technology he led studies in quantitative methods in Marketing. 

Dr. Wolfgang Faisst

Head of Unit and Co-Founder of SAP XM

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