Mobile Marketing Association
MMA Germany launched since October 2016 with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
René Bellack from SAP XM and executive committee member of the MMA Germany: "Our ultra-connected society, where smartphones are connecting the different worlds of e-commerce and the bricks-and-mortar business at the Point-of-Sale, requires a new thinking in marketing and media planning. The ecosystem is increasing in complexity and the role of Germany is increasing in importance. The MMA Germany is needed to establish a joint industry approach, leverage the opportunities of mobile and drive transformation in digital marketing – together”