Since September 2016, SAP XM is represented in the committee “Forum Digitale Transformation” of the “Bundesverband Digitale Wirtschaft” (BVDW) with Dr. Wolfgang Faisst as Co-Chair.
MMA Germany launched since October 2016 with experts and expertise from founding member companies including: adsquare, Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever.
The OWM is a german advertiser association with more than 100 corporate members from all fields of industries, e.g. car manufactures, FMCG and telecommunications. The overall goal is to drive forward common interests from various areas of marketing communication.