SAP XM is
creating a

new online media network in the cloud

THE EXISTING DIGITAL MEDIA MODEL

Lack of control, transparency and budget inefficiency due to a ‘middle-man’ economy in the programmatic media buying value chain.

In 2015 globally, marketers spent $540 billion on media, from which $170 billion were spent online. However, approximately 50% of the advertisers' budgets is lost in the media buying process. The result is a considerable waste of money on advertising that does not connect with the target audience, while raising issues of media transparency, accuracy and efficiency.

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SAP XM

According to Forrester - 90% of firms see value in a new model that connects buyers and sellers directly and utilizes an integrated solution stack!

Our vision is to transform digital advertising for everyone’s benefit and to make advertising relevant again.

SAP XM is the next generation digital media network seamlessly connecting advertisers, publishers, and agencies in real-time in the cloud.

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Relevance

SAP XM offers a new dimension of audience targeting centering the needs of customers

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Relevant messaging

Audience targeted messages are communicated via the right channel and to the appropriate target group

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Targeting

Optimized targeting by analyzing and comparing profiles through 1st, 2nd, and 3rd party data in real-time

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Insights and analysis

Real-time insights, big data analytics and maximum transparency with SAP Cloud Platform

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Control

Act instead of reacting - with SAP XM you have control over all relevant processes and data

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Real-time reporting

Budget and campaign performance always visible and transparent

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Seamless integration

Allowing the planning, buying, reporting, optimizing and accounting of campaigns in real-time

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Full control

Campaign optimization based on real-time and contextual data

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Security

Your data in trusted hands with SAP as a trustworthy partner in business software for more than 40 years

Transparency

SAP XM offers real-time reporting and the ability to leverage all relevant data

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ROI analysis

Full transparency through end-to-end ROI analyzing capabilities

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Customer journey

Transparent campaign management in real-time throughout the complete customer journey

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Direct connections

Ad fraud prevention through direct connection between advertisers and publishers

EFFICIENCY

SAP XM offers a clear view of your budget and campaigns - in real-time

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Optimized & reliable

Campaign optimization and reliable results prediction with SAP Cloud Platform

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Big-data analytics

Maximum campaign efficiency through real-time insights and big data analytics with SAP Cloud Platform

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End-to-end integration

One stop platform for marketing – with seamless integration of marketing technology & advertising technology

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World-class targeting

Integration of 1st, 2nd and 3rd party data for world-class targeting, including geo-targeting

Explore the SAP XM solution

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Join the ecosystem & innovate with us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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